Every business owner wants their website to rank on search engines. However, only some have the right skills to do it. So what can you do?
You could choose an SEO agency or a freelancer to do the SEO work for you. Selecting the right option is a big decision; you don’t want to risk your resources and time by making the wrong decision.
Both SEO agencies and freelancers have pros and cons. Which option you choose depends on different factors. Today, we will highlight all the information needed to make an informed decision.
What to Look for Hiring an SEO Expert?
Hiring an SEO specialist is necessary to learn about SEO. SEO agencies and freelancers know how to rank your website on search engines. You need to consider different points before selecting an SEO expert. The following are the points to ensure that the SEO expert you choose aligns with your business goals.
Expertise: Make sure the SEO agency or the freelancer you choose has the right experience. Ask yourself some questions. Does the SEO agency or freelancer have the proper knowledge and skills?
Can they implement effective SEO strategies? Have they worked with businesses like yours before? Can they meet your SEO requirements? If the answer is yes, go for it; otherwise, look for other options.
Efficiency: You need an expert with the right experience and one who can give you results on time. If you need short-term results but the expert promises long-term results, their result is useless to you.
A specialised SEO agency is the best choice. They have a team of experts who work together to meet your needs quickly. Moreover, they must allocate their resources effectively to minimise any loss.
Execution: There needs to be more than a good strategy. However, knowing how to execute the plan makes the strategy successful. Most SEO agencies are proactive in this as they have a whole team to come up with the solution to any problem. Collaborate with SEO experts who are motivated to accomplish tasks promptly.
What is Better? An SEO Agency or Freelancer
Experts recommend seeking professional help to outsource SEO needs. Businesses must consider different parameters when choosing between an SEO agency and a freelancer. Let\’s assess the pros and cons of both options and explore which option is better.
SEO Agency
An SEO agency is a team of specialists working to improve your search engine ranking. The team includes professionals such as content writers, SMM, PPC, and SEO experts.
Recently, more businesses in Sydney have trusted SEO agencies to do SEO for them. They hire an SEO company in Sydney to improve their website visibility. The agency carries out various tasks like marketing, content writing, link building, and more.
Below, we have listed some pros and cons of hiring an SEO Sydney agency.
Pros
Expertise:
Working with an agency gives you access to a team of professionals. They have the proper knowledge of all types of SEO and much more. Your business can benefit from the collective expertise of many people.
Correct to say that you will get the expected result in less time. With the expertise of SEO Company Sydney, hundreds of businesses have benefited from their skills.
Adequate Resources:
SEO agencies have access to advanced tools that help them to implement their SEO strategies effectively. The latest tools and resources allow them to achieve the best result for your business.
Moreover, as change is continuous in the SEO world, agencies keep up with it. They need to pay attention to recent changes and policies in SEO algorithms. They have software that monitors recent trends.
Reporting and Analysis:
Agencies are experts in generating reports and providing valuable insights to plan an effective strategy.
They have the resources to provide regular updates about your website’s performance. Moreover, they can amend the plan to solve potential problems based on the data collected.
Cons
Price:
SEO agencies are more expensive yet cost-effective. Sure, they would cost you more than hiring a freelancer, but they’re like investments that will give you results. An SEO Sydney agency can increase your ROI, but it all depends on your budget and what you can afford.
SEO Freelancer
Freelancers are individuals that businesses can hire on a contractual basis. They can assist a business per project, so they can only handle a few projects simultaneously. Below are some of the pros and cons of hiring an SEO freelancer.
Pros
Inexpensive
Freelancers are a cheap option for businesses. But keep in mind that cheap doesn’t mean good. They charge much less than an SEO agency because they do not have overhead costs to cover. Freelancers’ rates differ depending on your projects.
Flexibility
SEO freelancers tend to be more flexible than SEO agencies. They can easily accommodate your needs with their schedule. With flexible working hours, they can take on many projects.
Cons
Not Suitable for the Long Term
SEO freelancers are best for short projects. However, in the long term, they need more resources and a proper team to execute a complete SEO strategy. Trusting and leaving it to one individual only cannot yield significant results.
Responsibility
SEO freelancers might have expertise in one domain but not in another. This may result in failing to produce the desired result that you want. You will risk your time and resources by solely relying on one person. This can keep your business growth at stake.
Final Thoughts
SEO aims to improve your website’s ranking on search engines. So, choosing the right option is crucial for your company’s success. We have highlighted the pros and cons of SEO agencies and Freelancers, but it depends on your preference and need.
SEO Freelancing might be a cheap option, but there are better investments for you. A specialised SEO agency may assist you if you are serious about growing your business. Choose the best option that suits you, as each business is different.
